Hi, I'm Dani.

I am a Data Analyst passionate about leveraging my Marketing Analytics background to revitalize the world of Healthcare and beyond!

Top Skills

MS Excel
Google Analytics
Media Mix Optimization
Sales Forecasting

Recent project

NYC Restaurant Violations Data Visualization

About Me

I applied my BBA in Marketing Analytics to the healthcare industry where I have worked for 9 years, from biz dev to grants management to business operations to QI.

I am proud to have launched culturally sensitive outreach initiatives for HIV+, HCV, PrEP, and STI testing programs and led campaigns to reach LGBTQ and at-risk youth. Most recently, I'm working on data projects to improve our patient outcomes.

I spend my downtime photographing food, travels and my cats while in constant pursuit of learning alongside my fellow COOPers.

Skills & Knowledge

Data Analytics

Python (Pandas, MatPlotLib, NumPy)
Excel (Pivot Tables, VLOOKUP, Charts, VBA macros, etc)
SQL (BigQuery, MySQL)
Tableau (Dashboards and Viz)
PowerBI Visualizations
Spotfire Visualizations

Digital Marketing

Google Analytics
Google AdWords
Web Design (Wix, WordPress)
Media Mix Optimization
Marketing Strategy (RFM , Regression, Conjoint Analysis)
Sales Forecasting
Web Analytics and Intelligence

Clinical Health

Grants Management (audits, variance review, bud mods, overseeing program execution)
Federally Qualified Health Center (FQHC) operations
HIV care, VLS, PrEP, Cabenuva
Language of Caring
LEAN Six Sigma


COOP Careers

Data Analytics Apprentice

COURSES: 200+ program hours in Head, Heart, Hustle sessions, networking and workshops with industry professionals

PROJECT: Manipulated datasets using SQL and Excel, built Tableau visualizations, and presented insights and recommendations

PROJECT: Leverage historical data to optimize client’s FB and IG ad campaigns, website and email funnels, and grow customer base

Zicklin School of Business
BBA Marketing Analytics

COURSES: Programming for Data Analytics, Marketing Analytics with Big Data, Consumer Behavior, Web Analytics and Web Intelligence, Market Research, Internet Marketing, Digital Marketing, Finance, Accounting, Law, Economics, Business Policy, CIS, Statistics

PROJECT: Analyzed vast NYC OpenData datasets with Python pandas, NumPy, MatPlotLib visualizations, and filter with Boolean indexing

PROJECT: Calculated RFM analysis, conjoint analysis, regression analysis, cluster analysis, and sales predictions to compose market strategy

PROJECT: Boosted IG account by incorporating short and long-tail hashtags, alt text, Stories, carousels, and content planning/scheduling

PROJECT: Designed websites optimized for SEO and used insights from Google Analytics to improve conversion funnel and increase CVR


Sun River Health
Data Analyst

• Prepare datasets from EHR and Cognos, analyze data, and build data visualizations to present findings clearly and concisely

• Use PowerBI to identify actionable insights in data to advise decisions, track progress of initiatives and generate leads for opportunities

• Create workflow process mapping and data collection/data cleaning procedures to facilitate quarterly quality improvement projects

• Lead didactic lectures, company-wide training sessions and workshops on evidence-based workplace communication strategies

• Organize annual triple-track virtual conferences with hundreds of attendees on Zoom to facilitate sharing knowledge of best practices

• Implemented Viral Load Suppression interventions to improve HIV patient outcomes as CQII Collab program participant across 18 months

• Led LEAN Six Sigma team to develop Health Home system for 2000 employee company and presentation to SLT and stakeholders

Brightpoint Health
Business Operations Coordinator

• Increased enrollment by spearheading culturally sensitive outreach initiatives for HIV+, HCV, PrEP, and STI testing programs

• Owned marketing project from social media content creation and distribution for campaigns to target LGBTQ and at-risk youth

• Launched brand awareness marketing initiatives on Instagram, Stories, and Facebook Pages to gain preference with target audience

• Guided staff in utilizing Hootsuite and Later to track activity with audience demographics and gain post views, reach, and engagement

• Directed FDC Food Harvest Program operations including linkages with Chipotle and Chick-fil-A to reduce food waste

Brightpoint Health
Grants Coordinator

• Automated dashboards to streamline tracking funder deliverables and measuring KPI progress for monthly reporting

• Oversaw execution of 20+ programs including implementation, monitoring, resource allocation, operations, and evaluation

• Regulated compliance of $30 million in grant funds by conducting fiscal planning, variance review, and budget mods to spend down

• Established operational and audit processes and assessed prospective funding sources for scope and compiled grant applications

• Mentored AmeriCorps and HCC interns and conducted monthly staff trainings on databases and documentation procedures

Business Development Associate

• Increased client retention and program enrollment rates by 5% through revising cold call scripts and service dispatch routes

• Collaborated with Communications and Purchasing on creation and distribution of signage, literature, and branded materials

• Created tools cross-referencing target locations and new client streams by leveraging features from Google Maps and Salesforce

• Initiated and spearheaded company-wide policy changes including integration of Uber services ahead of Uber for Business rollout

Audit Assistant

• Coordinated logistics of organization audit activities including managing timeline, scheduling, ordering, and updates

• Enforced deadlines and facilitated document retrieval, creation, compilation efforts by collaborating across departments 

• Managed audit logistics and deadlines for document retrieval, creation, compilation efforts by collaborating across departments

FEGS Health and Human Services
Workforce Development Program Mentor

• Coached program participants in mock interview sequences to build confidence and experience

• Navigated participants through job searches by crafting resumes, cover letters, and correspondence

Alpha Kappa Psi Professional Business Fraternity
Psi Nu Chapter Founder

• Implemented targeted referral strategies in recruitment campaigns to enhance brand awareness and engagement

• Fostered connections with rival organizations which lead to mutually beneficial future collaborations and events

• Augmented attendee turnout and revitalized fundraising efforts for numerous initiatives including Relay For Life

• Achieved chapter recognition, managed a growing membership, and built infrastructure for future programming

• Additional Roles: Chapter Historian, New Member Educator, Chair of Events Board, Public Relations Chair, Alumni Mentor

Alpha Phi Omega National Service Fraternity
Gamma Delta Rechartered Chapter Founder

• Trained new recruits to instill the lasting values and dedication to service that unite members around the world

• Revitalized marketing strategy by addressing image concerns and relaunching brand with stronger identity 

• Collaborated with multiple regulatory parties to rebuild APO chapter at CUNY Bernard M. Baruch College

• Additional Roles: New Member Educator, Vice President of Marketing, Alumni Mentor

Collegiate Association of Women In Business
Magazine Editor

• Ensured strict compliance with tight deadlines on timely article revisions and submissions for magazine release

• Secured sponsorships and promotion for Dress for Success fashion show and Pearls of Wisdom conference

• Innovated ad hoc solutions to ensure smooth operations and address unforeseen complications at numerous events

Undergraduate Student Government
Class Representative

• Successfully advocated for initiatives to pass referendums, amendments, and petitions

• Promoted voting in the college community by appealing directly in classrooms and conducting street outreach 

• Increased student participation on a commuter campus while fundraising for the Haiti Disaster Relief Fund

American Red Cross
Community Outreach Intern

• Coordinated, executed, and staffed 36 presentations and trainings by building lasting partnerships

• Exceeded outreach target goal by over 200% and impacted 2,600+ people despite a severely reduced budget

• Cultivated audience diversity by engaging community leaders across a broad spectrum of demographics

American Red Cross
Youth Volunteer

• Assisted in planning, coordination, promotion, and execution of charity concerts

• Catalogued applications and contacted volunteers to retrieve consent forms and donations

• Developed organization system to de-clutter storage area and create dedicated spaces

Stuyvesant High School Student Store
Assistant Manager

• Assisted in planning, coordination, promotion, and execution of charity concerts

• Catalogued applications and contacted volunteers to retrieve consent forms and donations

• Developed organization system to de-clutter storage area and create dedicated spaces

Stuyvesant High School
Bi-annual Arts Show and Silent Auction Curator

• Oversaw silent auction pricing and promotion, registry maintenance, and online uploading process

• Curated selection and placement of art pieces and coordinated with artists to finalize details

• Completed auction winner transactions including handling payments and delivery arrangements


I benefit from my combined experience in three fields

Data Analytics

While at COOP, I manipulated datasets using SQL and Excel, built Tableau visualizations, and presented insights and recommendations. On the job, I am constantly cleaning patient data and analyzing it to flag anomalies, find missed opportunities, and track progress toward quality improvement.

Digital Marketing

I've not only studied multiple aspects of marketing while getting my BBA, I am actively involved with marketing efforts in the workplace. From two thorough rebranding efforts, to leading a team through social media campaigns, to building websites to promote our services, I apply these lessons.

Clinical Health

I work for an FQHC with a focus on HIV+ populations. Our use of QI interventions seek to improve viral load suppression. More recently, I was able to use our data to identify high risk patients of our clinics for monkeypox vaccine outreach. I really enjoy leveraging data in a way that can improve people's lives.

Attending business school has also set me up with a solid foundation through understanding Finance, Accounting , CIS, and Statistics.

Contact Me

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